Wattbike is a professional training bike built to feel and perform like a conventional roadbike

Originally developed in consultation with British Cycling Council the Wattbike is the first gym bike which actually feels like a road bike

Our initial brief from the team was to help troubleshoot first generation tooling issues.

With our help, Wattbike reduced the number of manufacturing rejects building in product longevity and improved quality to the surface finish. Small detail changes to tooling made sure that vinyl decorations were placed accurately and consistently. While adding Matt and Gloss finish to tooling helped bring a premium feel with little additional cost.

As well as styling and finish tweaks we worked with the team to develop the vinyl graphics across the range, developing a number of options for them to choose from and test with consumers.

The end result is a greatly improved product, which cost them little to implement over and above the usual costs in the product development cycle.


  • Research

    Concept Generation

    Detail Design

    3D CAD


    Graphic Design


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The work CWD have done for us is awesome. They picked up a complicated project with very strict time and creative limitations and delivered way beyond our expectations.