CWD London

Industrial Design Studio

We're an award winning agency based in London with awards which say as much about our clients as they do for ourselves

IDA Design Awards, European Product Design Award

CWD is a stripped back business with a simple goal to deliver beautiful functional design

We’re a highly trained design unit, adapting to challenges quickly with the experience to know what will work instinctively, leaving more time to focus on the detail and deliver your product to market quicker.

You’ll be working directly with the team making the design decisions so the relationship always feels more like a partnership and we’re all pulling together to achieve the same goal.

Employing our team makes the best commercial sense when you need world class design & consideration at a cost you can afford without any compromises.

Great design delivers the difference between the mediocre and the ‘want it now’.

We love that moment when a product feels just right, from the click of a button to the way a small detail can make an interaction rewarding. It’s the desire to make the experience better which keeps us working late into the night, sweating the details to make sure it’s as good as it can be.

Great Industrial Design injects character into a product, making what could have been mediocre into a product which consumers make space for in their lives and one which connects them to the brand.

At CWD we design the small and perfectly formed through to the rugged and functional, we don’t specialise in a specific product area. We believe that every product we design will be a delight to use, so your customer will connect with your product and brand like never before.

Nick Marshall -Twistar CEO & founder
I have worked closely with CWD well over two years as an integral product partner for my company Twistar. Their work has consistently been of the highest quality, and they have always been on-time and on-budget. I would not hesitate to recommend them...

Syd Nadim- Chairman & Inventor, SwipeStation
Once we had our prototype, we were able to modify easily following customer feedback. I'm proud to say that the design of the product (SwipeStation) has been brilliantly received and amazingly stood the test of time. The original product was designed five years ago but it's still current and looks great in the many venues we are now live in.

Gary Clench - Engineering and Operations Director – Magnetic Resonance
We asked CWD to provide a new look for our next generation of bench top NMR spectrometers and we were very pleased with the solution they proposed, which was simple, stylish and functional.  They went the extra mile to help us with the detail design reducing the time to bring the product to market..