We engaged CWD to update our key product line with a modern design that would still be in keeping with the Oxford Instruments design philosophy. The workflow and communication were excellent throughout, with a diverse range of design concepts generated during ideation and a fast turnaround to a final, engineered solution. CWD worked to get the best from tight technical restrictions, achieving a cost effective, attractive design that could be easily implemented during manufacture.
The aim of the Proteox project was to deliver a consistent look and feel across multiple elements of scientific equipment.
Proteox cryogenics offer enhanced adaptability, reliability and increased experimental capacity
Proteox consists of multiple elements, which can be positioned either together or in a variety of locations, this featured determined the need for the system to be visually cohesive.
Our primary task was to view Proteox in situ in order to fully understand its scale. We created a selection of designs, ranging from safe to advanced, it was necessary to understand where each concept stood in relation to the complexity of manufacturing and its visual impact.
We progressed the design and created final renders, production artwork and cmf guides for the entirety of components.