During our brainstorming, we explored an array of ideas and solutions. We transformed concepts from the initial stage into a versatile core product suitable for both desk and floor applications. Noteworthy elements featured cable organization, clip-on end caps, and various fine details. The external shapes and designs were crafted in 3D, complemented by a thoughtful CMF strategy.
This information was passed on to the measurable energy team for enhanced development. Our project continued as we created marketing materials and provided ongoing design assistance.
Market responses regarding the new extension have been incredibly positive, and according to discussions with the client, their main challenge now is keeping up with production to satisfy their clients' demand.
Research
Product configuration
Brainstorming
Concept Design
Detail design
3D CAD
Renders
Data
CMF
Marketing materials
“We’ve worked with CWD since the beginning of our flagship products, as we knew it was critical to get solid design DNA throughout our product line. The team at CWD always deliver excellent work and always on time. They are always open to feedback and communicate and comprehend our more intangible requests brilliantly. They are extremely flexible and always deliver above and beyond!"
CWD Industrial Design Studio
Studio 9,
38 Crawley road,
London
N22 6AG, UK
