Physical object realisation based on brand assets

Physical winners trophies based on brand assets

The Abu Dhabi Autonomous Racing League (A2RL) is an innovative racing series where teams battle it out with AI-driven race cars at the Yas Marina Circuit in Abu Dhabi. The league aims to expand the horizons of autonomous technology, advance AI in motorsport, and highlight the capabilities of self-driving vehicles. We were fortunate that our longstanding partner, Pangaea Creative, collaborated with A2RL on brand assets leading up to the inaugural race of 2024.

This positioned us perfectly to craft the winner's trophies for the occasion. The key to our process was to develop a design that featured an impressive selection of materials while appearing dynamic in both form and detail. After diving into the brand assets, our team generated a variety of concepts, ultimately honing in on a singular direction. 3D CAD models were then created, and the components were readied for production.

A2RL- Pangaea

  • Brainstorm

    Theme creation

    Concept design

    Detail design

    3D CAD

    Renders

    Data for production

    CMF

a2rl.io
No items found.

We've worked with the guys @ CWD for a number of years, they have assisted us in many aspects related to physical design. It's always a pleasure working with them and we are always exciting to see what they have produced for us..