Raymarine CP570 a sonar module for series anglers, built to perform in the worst of weather

A powerful sonar fish finder with looks to match it's performance

In an area often overlooked in the market, we chose to visually celebrate the function of the product rather than try to minimize its visual impact. Giving the form a functional look we moved away from the traditional white box and gave the product a visual presence to match its purpose.

We took inspiration from the engineering of the vessel, designing the product to look complementary to the environment it was built into whilst reducing the footprint of the product and ensuring it was designed for serious anglers. This honesty to function demonstrated class-leading performance and felt confident and serious.

The fish finder has helped to mold the visual DNA across all of Raymarines enclosures. CWD have built a range of products, which are positioned as an integral part of the engineering of the vessel.

Raymarine

  • Concept Generation

    Detail Design

    3D CAD

    CMF

www.raymarine.co.uk

The CWD team always bring refreshing ideas into the design of Raymarine's marine products, through their use of focused research they ensure a practical but attractive solution to boating electronics.

CHRIS JONES - PRODUCT DIRECTOR RAYMARINE, UK LIMITED

CWD Industrial Design Studio
21 Bonny Street
Camden, London
NW1 9PE, UK