Mighty Bright approached CWD with an open brief to develop a new flagship lighting product to help introduce the Mighty Bright brand to a more premium market segment.
CWD had the opportunity to create a range of reading lights with a new colour palette, fresh materials and a more appealing design. The designs needed to be unassuming yet modern, considered in detail and suitable for the mass market. The reading lights were required to be eye-catching but not over stated, representing a quality product that would stand out from the competition.
The final design cleverly plays on soft forms with crisp detail. The base has a continuous flowing line surrounding it, whilst the head is softer in form utilising both matt and gloss surfaces. The end result is a desirable lifestyle product that offers flawless functionality giving Mightybright the opportunity to invigorate the LED lighting market.
CWD approached the projects with such enthusiasm and speed, and produced such stunning designs, that we collaborated on eight new designs that year.